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The Membership Calculator

The Membership Calculator will help you calculate the following key metrics for your club or association:

  • 1. Number of renewing members
  • 2. Number of members lost
  • 3. Retention & loss rates
  • 4. Yearly Tenure & growth rate
  • 5. Lifetime income form each member
  • 6. Lifetime retention cost

What you need

You need to know number of members:

  • - At the beginning of the period
  • - At the end of the period
  • - Who joined during the period

You can also calculate member value if you have financial data to input.

It strongly advised that:

  • - You use member segments
  • - The selected period is one year

How it works

This calculator has been designed to enable you to make more informed membership marketing decisions. At any one time different segments of your members will be at different stages of the member recruitment and retention cycle.

You can maximise the effectiveness of every dollar you spend by identifying where each segment is on the cycle and tailoring your approach to each.

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